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'Waqt' attracts in-film advertisers

Wednesday, December 22, 2004 • Tamil Comments
#Chandini Chowdary
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Vipul Shah seems to have a money spinner in his forthcoming "Waqt - Race Against Time" with the film not only being a hot proposition in the distribution market but also managing to attract several corporates for in-film advertising, reports Bollywood Trade.

"I had talked to some of them in the initial stages, since in-film advertising should be considered at the inception stages. There were a few other leading companies who wanted to tie-up for the film and I did hold discussions with a couple of them to see where they could fit in," Shah says.

"I don't want my film to end up looking like a commercial like it happened in a few big films released some time back, nor do I want it to look very obvious," he says.

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