After the riveting success of 'Ishqzaade', 'Gunday', '2 States' and 'Finding Fanny', Arjun Kapoor is fast becoming the one to watch-out-for. The Gen-X star will soon be seen in an action-avatar for the very first time in Boney Kapoor`s 'Tevar' produced by Eros International and Sanjay Kapoor. What`s more is that the actor is also working for the film behind-the-scenes, personally sitting on the marketing campaign including the poster, trailer and other publicity material of the on-the-run love story. The actor who was a former AD has some brilliant novel ideas up his sleeve and is ready to change the game of marketing.

Said a source, "Very few know that Arjun had worked on the marketing of his dad's production Wanted which redefined the way films were marketed in Bollywood and was the production house`s best marketed film. He is now working and brainstorming on some great novel ideas for Tevar that are fresh, young and out-of-the-box. He has decided to take a break until the film releases and entirely concentrate and personally look into the marketing and promotions of the film. Arjun also doesn`t want to miss out on the experience of being creatively involved in the project, including the conversations and discussions at the post production stage".

Arjun has been very happy to be working with Eros for this film. The marketing campaign has helped make the film remain in buzz.

Watch 'Tevar' Trailer