Yash Raj Films, who always stands out with their marketing and promotional campaigns, is currently busy with the promotions of their multi starer venture, 'Kill Dil'... And this time they have come up yet again with a brilliant marketing idea to launch the next song of the movie.

We told that the team has sent photo cakes to many friends from the industry informing them about the launch of the song, titled " Happy Budday". It is new birthday song that Ranveer Singh sings at Parineeti Chopra's birthday party in the film. An interesting fact told earlier, the song was shot with 600 cakes. The film also features Ali Zafar.

Directed by Shaad Ali and produced by Aditya Chopra, 'Kill DIl' also starring Govinda, is slated to release on November 14, 2014.

Watch Kill Dil' Trailer