WATCH OUT: 'PK' Aamir Khan will greet you when you visit cinema house
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When its Mr.Perfectionist movie, mind you, the promotions will be no less than perfect... In an innovative marketing strategy for his forthcoming film PK`, the makers of Aamir Khan starrer will be installing a special standees of the actor at multiplexes. And these standees, which will be a huge sized picture of Aamir, will have a voice box which will speak out to the public.
Confirming that this is first-of-its-kind concept for a movie promotion, a source close to the film stated, "It is for the first time any Bollywood film will have a talking standee. It adds an interesting element to a static marketing tool."
It`s no surprise that it was Aamir and PK` director Rajkumar Hirani`s idea behind these talking standees.
Earlier Aamir had specially stepped into promote his films - by visiting places in disguises for 3 Idiots`, being a barber for Ghajini`, wearing a hat for public appearance to keep in tune with his character for his last release Dhoom:3`.
Meanwhile PK` has been giving out clear signals, right from the beginning, that a transistor plays pivotal role in the film. Aamir was often spotted with it in the on-location pics and now in the first look of PK`, where the actor appears nude, with only transistor covering his crotch.
Also starring Anushka Sharma, Sushant Singh Rajput and Sanjay Dutt, PK` is slated to release on 19th December.
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