The newly elected BJP government led by Narendra Modi is keen on developing and promoting films rich in Indian cultural values.

It is learnt that a special cell will be appointed for the same.

Mithlesh Kumar Tripathi, national convenor of the BJP art and culture has being quoted saying, "We have done the homework for developing movies that are rich in cultural values and have a strong flavour of Indian traditions. Many movies are released every week, but they are hardly able to portray Indian art and culture. Our attempt will be to showcase Indian social values through movies,"

Adding further he said, - There has been a lot of degradation, movies are a powerful mode for disseminating Indian culture. We have a cultural trove. We need to highlight this in the movies. We have already started talking with many artists. The end result would be movies that can bring a cultural awakening."

Mithlesh Kumar gave the example of Dilwale Dulhaniya Le Jayenge, the movie that changed the fortunes of B-town romancers, SRK and Indian films overseas and said, "We need to have more of such kinds of movies."

The art and culture cell of the BJP is planning number of schemes to boost individuals, groups and cultural organizations engaged in the visual and literary arts.