Shah Rukh Khan does it in style. The Bollywood king, back from a series of not-so-great successes with a bang at the BO, rewriting all the records of theatrical collections back on his name, has become the first person in the world to enable everyone in India to 'Dial to follow him on Twitter' on any phone, any network, any time. Shah Rukh Khan yesterday announced a groundbreaking global integration with Twitter India and ZipDial in which everyone living in India can follow and engage with him on Twitter via SMS.

Effective immediately, anyone with a mobile phone in India can follow @iamsrk on Twitter by dialing (or giving a missed call) at 09015500555. The experience works for 100% of mobile users in India on any phone, any operator network and is completely free, irrespective of whether they have a Twitter account or data-enabled phone.

Commenting on the integration, Shah Rukh Khan said, "I have always believed in the power of technology and use it in various ways to further my connection with my audience. In recent years, Twitter has been a magical place for me to engage with my fans. I hope all my fans in India will avail this new service to connect with me. I thank ZipDial and Twitter India for helping me inaugurate this innovation and help bring together my entire national audience who don't access Twitter. Very soon I hope to also expand this to multiple countries, languages and platforms."

Said Twitter's India Market Director Rishi Jaitly, "Twitter is the world's leading real-time information network where hundreds of millions of people follow the people and organizations that interest them. In India, Twitter among other things brings our users closer to their favourite stars and icons. We are pleased to see Shah Rukh Khan and ZipDial use the Twitter platform in this way."