'Fans will receive twice the affection they shower on me…' said Pawan Kalyan on the stage in the launch of his forthcoming film 'Attarintiki Daredi', produced by SVCC and Reliance Entertainment in which Samantha and Praneetha are the female leads. Hamsa Nandi and 'Khushi' fame Mumtaj shake a leg with Pawan kalian in the film directed by Trivikram Srinivas. And music composed by Devi Sri Prasad. Silpakala Vedika was the venue to this occasion and people spoke. About the movie, about Pawan Kalyan and thanked the director.

In an event organized atypical to the Telugu audio launches, 'Attarintiki Daredi' audio is launched by the unit members, among the unit members and fans chanting the 'Power Mantra'. Guests included cast and crew of the film viz., Kota Srinivasa Rao, Sarath Marar, Brahmanandam, MS Narayana, Ali, Raghu Babu, Sameer, Srinivasa Reddy, Nadiya, Hamsa Nandi, Mumtaz, Brahmaji, Neelima Tirumalashetty, Hema, Rajitha, Prasad Murella, Narra Sreenu, Mahesh Ramnath, Ravindra etc.

Brahmanandam released the theatrical trailer. Devi Sri Prasad launched the big CD. The audio was launched by Nadiya and first CD given to Brahmanandam.

Pawan added… 'Everyday is a new day for me at shoot. I do what my directors say. I was in a bit of oblivion after Johnny failed. I listened to Trivikram's story after keeping him wait for over six months and when he narrated the story, I drowsed coz of stress. But he came back with 'Jalsa' story and he took care of me at the time of making 'Jalsa'. He is like you… A fan who takes good care of my health and lend me a shoulder. I am happy to have worked with him again. Samantha is disciplined and professional. I don't do a movie without Ali. He is like my heart. I congratulate him once again for his doctorate. I thank each and every member of the unit of this film..'

Devi Sri Prasad said 'I did a breezy song in Jalsa. I tried a lazy one for this but I am sure it will rock. I am confident of the album'

Reliance CEO Sanjeev Lamba thanked the Power Star and director for the brilliant product.

Lyricist Rama Jogayya Shastri said 'This audio will reach your expectations and has Devi's mark all over. I am sure this audio will rock even before the release of the movie..’

Hamsanandi thanked the hero and director for giving her a role in the song. Mumtaz said 'Only Pawan can recall an actor who worked with him 12 years ago. I thank him from bottom of my heart…'

Senior artistes Kota and Brahmanandam said 'It's a wonderful Telugu title and thank the director

Samantha surprised everyone by speaking in Telugu, a good one. She said 'After watching the response to the teaser, I thought wow.. why did I worked so hard for the film. It would be sufficient Pawan Kalyan kept walking for 2 hours on screen to bring the house down. If you see the working stills, you can see everyone smiling and that's because of the director Trivikram Srinivas. I thank him for the smiles he brought in the otherwise anxious working atmosphere. You will never hear a 'No' from producer Prasad garu. He is a great producer..' Yesteryear heroine Nadiya who is playing the title role in the film said she is happy to be a part of the film and said Pawan is always quiet and straight. She urged the audience to keep the energy intact for the release.

The best moments of the evening came when Trivikram Srinivas spoke reminiscing his friendship with Pawan Kalyan. The director shared his 5 encounters with PK which introduced the star as a human being...

Encounter 1 - When I met Pawan kalian for the first time and was talking to him, a couple came crying to him with a dying baby in their arms. PK immediately gave his car and sent them to Rainbow hospital. I heard the entire hospital costs were borne by him.

Encounter 2 - I saw a man carrying a rod with heavy rocks tied to it at one end. At the other end, I saw Kalyan carrying it.

Encounter 3 - I met him at the time when he was surrendering his revolver in the Police Station. Do you need a weapon for a man who is a missile himself…

Encounter 4 - When CPF was started, he had 1 Crore 5 Lacs in his bank account and I saw him drawing a cheque for a Crore of Rupees. So, that's when I thought he wouldn’t think twice when it comes to helping.

Encounter 5 - When Prajarajyam lost out in elections, I went to meet him at home. He was as casual as any other day. When asked, he said 'We can only fight. Result is in the opponent's hands…'

After seeing a man with so many intriguing shades, inspiring demeanor, how can I not befriend him… I have seen many people scared of petty things in life. Very big people, very rich… even worrying that they are growing gray. But Kalyan doesn't have fear and I have watched him from near. And that's why people are scared of him.

About the movie, the director said…

When I thought about the title, I was not sure and kept it to myself for a long time. But when I revealed the title to him, he said 'Go ahead. That's the story all about…' I thank the three Prasads 'Bhogavalli Prasad - The Producer, Prasad Murella - The cinematographer and Devi Sri Prasad - The Music Director' for making the product what it is. Nadiya was my first choice and she came, learnt Telugu as a student and acted well. Samantha is a wonderful actress and great to work with her. I wish not just this movie but all Kalyan's movies a super success…'

The auditorium went berserk when Pawan rendered a dialogue for the film.

There are 5 songs in the audio distributed and marketed by Aditya Music.