Tamil Nadu was quick to pick up the flash mob culture, and we have seen many promotions doing the rounds. But 'Vathikuchi' is gearing up to create records, by launching a, first of its kind, flash mob. The hero of this film, Dhileban, plays the role of a share auto rickshaw driver. In the promotion rally, three fully branded rickshaws will cheer 4 prime cities in the state, in turns - Madurai and Trichy on Wednesday, Coimbatore on Thursday and Chennai on Friday. Between the 13th and 15th March, the auto rickshaws, packed with young, jubilant and vibrant boys and girls, will stop at crowded places in the respective cities. The boys and girls will jump out of the rickshaw and dance to the peppy numbers from the film. Such an exciting idea! So watch out all you big cities, 'Vathikuchi' is making it big!

Directed by Kinslin and produced by AR Murugadoss for Fox Star Studios, 'Vathikuchi' is releasing this 15th. With RB Gurudev cranking the camera for the Kinslin story, the film stars debutante Dhileban and beautiful Anjali in the lead. While Dhileban plays the role of an auto driver, Anjali is a dentistry student. The movie has one of the best albums in recent times, composed by Ghibran. Audio for the movie was launched last month, and the songs continue to top the charts, and are undoubtedly crowd favourites.