Risk doesn't pay off as 'Gangs of Wasseypur 2' registers average collections
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It was felt that decent buzz created by 'Gangs of Wasseypur I' would positively impact Part II which was released over the weekend gone by. However that wasn't the case to be as the film barely took a 30%-40% opening with only select theatres registering better occupancy.
Releasing the film in the middle of the week was anyways a risk and that showed in the footfalls as well since many were not even aware about this Anurag Kashyap directed affair running in theatres.
At his end the makers did well to release the film on Wednesday so as to enjoy a complete week before 'Ek Tha Tiger' arrives. However the decision didn't really pay expected benefits as the film just about went through the motions right till the end of weekend and managed only a little over 16 crores in total.
On a regular release it may have seemed like a decent haul since 'Gangs of Wasseypur' is a star-less affair with an offbeat theme. Moreover these are collections accumulated only over five days. However the fact that the film has only seven days for itself before 'Ek Tha Tiger' takes over means the film has very limited run.
In fact one of the other reasons for the film's below-par run is the fact that audience has been waiting for 'Ek Tha Tiger' more than anything else which means other releases were bound to be crushed. In case of 'Gangs of Wasseypur 2', even though critical response ranged from average to excellent, that didn't really translate into fabulous collections.
The way 'Gangs of Wasseypur 2' is going, it would end its run much below the lifetime collections of 'Gangs of Wasseypur I' which is around 28 crores. A better release timing would have definitely helped this well made film to score more.
However nothing could have possibly saved 'Second Marriage Dot Com', 'Overtime' and '5 Ghantey Mien 5 Crore' which released only in select theatres and disappeared unannounced while collecting barely in thousands.
Watch Trailer:Gangs of Wasseypur 2
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