Kamal Haasan is all set to take up brand endorsements. The Ulaganayagan has inked a deal with celebrity and talent sourcing and management firm Alliance Media and Entertainment Private Ltd for the purpose.

In a statement, Sunil Doshi, founder and managing director, Alliance Media & Entertainment Pvt Ltd said, "Kamal Haasan is a truly global Indian icon a great actor, writer and film maker, who is immensely respected not only for his strong contribution to cinema, but also for his significant initiatives to help the underprivileged."

Doshi said Kamal has certain plans for his work in social service, but is also unwilling to rely on external sources of funding those plans.

"Therefore, he feels that endorsements with leading companies and brands that have a strong commitment to society and causes would be an appropriate and independent means of fulfilling his vision," he said.

Kamal said he had signed with Alliance Media, because he believes it provides strategic counsel to several top celebrities and personalities.

"I look forward to yet another first - that of brand endorsement in my creative life, and to keep being able to do my bit for society," he said.