'Desi Boyz' opens this weekend and even though it hasn't been hailed as one of the most anticipated films of the year, it is still a keenly awaited affair no less due to coming together of Akshay Kumar and John Abraham. Till 2010, Akshay was seeing 4-5 films of his hitting the screens practically every year. However this year has been relatively quieter with 'Patiala House' and 'Thank You' as his only films so far.

If one compares buzz with these aforementioned films, 'Desi Boyz' is enjoying a much better response. Of course the hype isn't as much as 'Tees Maar Khan' which stays on to be Akshay's biggest opening film till date. Still, given the fact that there aren't any negative vibes around 'Desi Boyz' and the film's look is conveying a light hearted entertainer, it should turn out to be a safe preposition for all involved. All of this means that an opening in the range of 60% is pretty much on the cards and further to that word of mouth should take this Rohit Dhawan film through if the end product is impressive enough.

Now if this happens indeed, the film should comfortably cross 30 crore milestone over the weekend. Moreover the film is also benefiting from its solo arrival while 'Rockstar' is fast ending it's run, especially in single screen theatres. However 'Desi Boyz' would have to earn it's maximum moolah, especially in single screens, in it's first week itself since 'The Dirty Picture' would be a hot favourite in this territory when it arrives next week.

Other than 'Desi Boyz', a film called 'Dam 999' is releasing as well. However this film belonging to disaster genre hasn't been promoted at all which is a surprise since it comes with the backing of Warner Bros. Also, it has been converted into 3D and that should have ensured some excitement at the least had there been an attempt made to create a buzz. Since that hasn't happened either, there are all the chances of 'Dam 999' going unnoticed at the box office.