The makers will take their own sweet time before they officially announce the final title of Vishnuvardhan's film. But, they want to make it sure that the first look of their film, when it is released on the festive eve of Dussehra, will excite the fans of Pawan Kalyan.

Before the film's audio is released on the 2nd of November, the publicity pics, which will see Pawan, Sarah Jane Dias and Anjala Lavania sharing space, will be released with much fanfare.

Such moves will go to a great extent in helping the film's publicity. Probably realising well the power of web media in influencing viewer interests, filmmakers are resorting to methods like this.

Though it is not unusual to see the first look/logo of big league films grandly released, it is not common to see the makers keeping the fans waited for just the first look.