Ram Gopal Varma knows that his films usually die a natural death one day into their release. That's why he tries to generate maximum publicity while the movie is in the making and just before it is to hit the marquee. He belittled all the directors in a song in his previous Telugu film, Katha Screenplay Darsakatvam, Appalraju. This time, however, he doesn't seem to have the courage to call a spade a spade.

RGV has renamed his up-and-coming Bejawada Rowdeelu as Bejawada. So much for a director who is described as fearless and gutsy. When it is 'rowdies', he thinks he will better not call them rowdies. Unlike the directors, 'rowdies' are not soft targets.

Well, he says that he doesn't care what the world thinks about why he might have chopped the title. That said, RGV says that only he knows why he has changed the title. The world doesn't care to know the reason, sir.

His previous Telugu film had nothing got to do with Appalraju's story or screenplay. We only hope that this one too is not going to be about something else other than the rowdies in Bejawada!