It is well aware that Prabhas' cousin Siddharth Rajkumar is making his debut as hero through 'Keratam'. The film is handled by Gautham Patnaik, brother of RP Patnaik, who was also wielding the megaphone for the first time.

The film is being made simultaneously in three languages Telugu, Tamil and Malayalam and is produced by a Kannada producer SV Babu on the banner of SV Productions. Rakul Preet Singh is making her debut as heroine in Tollywood with this film while Joshwa Sridhar is giving tunes for this trilingual film.

Touted to be a youthful family entertainer, the film had Pradeep, Alok, Yathiraj, Suman, Venumadhav, Bhimaneni Srinivasa Rao, Kavita and Yamuna in the cast.

The producer is making efforts to release the film in the second week of August.