Junior NTR who has jumped into brand endorsment bandwagon recently is pacing at a very fast speed. After Zandu Balm, he has now signed up with Malabar Gold to be their brand ambassador. He announced this along with representatives from Malabar Gold at ITC Kakaitya in Hyderabad on Sunday.

Apart from Tarak, O Aashar the regional director of Malabar Gold too was present at the announcement. NTR claimed that though he kept getting brand endorsment offers for long, he didnt take them seriously as he wanted to promote products that are 'trust' worthy.

"I like the corporate social serivce done by Malabar Gold.In business, trust factor is important and Malabar is trust worthy. Though Gold is worn more by women, since men are the ones who purchase them for women, we heroes are endorsing gold brands" Tarak said.

In Tollywood, Akkineni Nagarjuna endorses Kalyan Jewellers and Venkatesh endorses Mannapuram Gold brands. Now NTR has also joined the gold brand endorsers league.