Driven, successful and contemporary the star who took the industry by storm, Ranbir Kapoor, today is the most sought after name in the brand world and is the face of the Youngistan brigade.

Ranbir Kapoor stands irreplaceable in representing “Young Indian Ideals”. Marketing research has irrevocably declared that Ranbir Kapoor is all that is synonymous with the Gen-X category allowing him to stand shoulder to shoulder with industry iconics.

Trends in brands are shifting as Young India is rearing to go. With over 70% of the population falling under the 25 year old age bracket –brands are looking towards a young persona to support their brand leveraging.

Says a brand guru, “While Aamir represents integrity and SRK represents success –Ranbir embodies drive and spunk and is already considered a youth Icon. Ranbir is irreplaceable – what he brings to the table no one else does and hence he sits steadily at being the most sought after brand ambassador. Ranbir Kapoor cuts through to the youth bigger and better than anyone else since he speaks their language. Every guy wants to be him and every girl wants to be seen with him.”

Ranbir Kapoor is currently the face of 6 brands including Pepsico, Panasonic India, John Players and Nissan Motors.

Panasonic India said, “We conducted a research and wanted our brand ambassador to meet five dimensions – he should be an established personality, should be able to create excitement, should have a competent personality, should be a premium brand himself and should be seasoned. For us, Ranbir’s cool and trendy image was a perfect match.”

John Players found the right match as Ranbir Kapoor essays “Play it Cool” with panache, while Kiminobu Tokuyama, Managing Director and CEO, Nissan Motors said, “Mr. Kapoor acts as a perfect catalyst to communicate brand attributes. He enthralls the Indian customer, bringing them alive through his persona and charm.”