Before, Abhishek Bachchan had insisted us to walk while we are talking on the phone. Now the actor’s new funda is 'Use Mobile, Save Paper' to 'Save The Planet'!

Yeah, the ‘Sirji’ is out with a new, innovative campaign for Idea Cellular's new 'Green Planet' campaign.

Abhishek, the brand’s ambassador, will be featured as a tree to promote the new campaign. The main idea behind this is to promote environment by using the mobile phone to save paper, and therefore spread the greenery around.

And hows that? – By using the tring-tring dabba as an efficient tool to read daily newspapers, generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday.

Stated Pradeep Shrivastava, (Chief Marketing Officer, Idea Cellular), “Environment as a subject touches all, but gets attention only at strategic forums. The common man gets to contribute little towards the cause, due to lack of direction and ideas. Hence, IDEA Cellular has taken up the responsibility of educating the 500 million mobile phone users in the country. If they start using the mobile phone more judiciously, together we can make a significant contribution of saving paper, and therefore, the green cover necessary for the health of the planet.”

So guys, checkout the Green Sirji hereon!