It’s easy to check out from a small town hotel without much of a problem, its more easier to pose as a filmmaker and gate crash at a marriage party but it’s difficult to enter the army premise and spend a day just for the sake of promoting a film or gaining publicity.

Bollywood Perfectionist who is being praised for his innovative ideas for crossing the country in disguise to promote his new film '3 Idiots', has been unlucky this time.

The army had denied permission to the actor who wanted to spend a day with the Indian Army's cadets at the Officers Training Academy (OTA) in Chennai, Tamil Nadu.

Sources reveal that Aamir wanted to interact with the cadets and wanted to see their lives from a close quarter, he had sent a request to the Defense Ministry for the same but it has been declined by the ministry without giving any reason for it.

To market the film, Aamir has been traveling across the country in different get-ups. His travels have so far taken him to Varanasi, Madhya Pradesh's Chanderi district, former cricket captain Sourav Ganguly's home in Kolkata, Jaipur and recently at Faridkot district Punjab.

Our Bee sees it as a smart ploy of publicity as even Aamir knows that the cadets are not his current target audience but it’s smart thinking cause if he gets permission then its of course a news, and if he doesn't then also it will find space in the headlines.

Listen to '3 Idiots' songs on Raaga.com