Not just fans, it is also the media in this part of the world going the whole hog to celebrate the birthday of Superstar Rajinikanth. Right from this morning, television channels and FM Radios have been airing special programmes to mark the day.

There are chat shows on FMs where fans express their views on the top actor while interacting with RJs. Music channels are full of songs featuring the Superstar, besides cashing in on by displaying SMSes from fans greeting Rajini.

There are also Rajinikanth starrer blockbusters on many television channels today to amuse fans on their Thalaivar’s birthday. Coming to the print media, most of the newspapers and magazines published special stories on the matinee idol. And what more? Web portals, the inevitable part of the new media, are carrying features and articles on Rajini (like this one you are reading now). “Many of us are fans of the Superstar. He is a man of principles who has inspired the youth of Tamil Nadu a lot. Even small snippets on him gain much attention. So it is natural that the media is filled with stories on Rajini on his birthday," says a Chennai-based journalist.