The honhar (read talented) Kapoor bachcha is fetching good returns & why not. The current flavor of Bollywood is in great demand.

Our birdie informs that Colours have paid a whopping Rs.4.5 crores for the telecast of 'Ajab Prem Ki Ghazab Kahani' on its channel.

Adds a source from the channel, “We wanted to enter the feature film slots with a bang. So far we had desisted from showing feature films, once we decided to show films, we had to grab eyeballs immediately. And to do so we needed films that would elicit instant reaction. Having got that with two new biggies, we'll now settle down to telecast less recent films," added the source.

Ramesh Taurani, producer of 'Ajab...', says it won't affect the film's collection at the ticket window.

"The satellite premiere of 'Ajab' is happening at December end which is two months after its theatrical release. The theatrical business nowadays is for four weeks, however successful the film," adds Taurani.