Shahrukh Khan's own innovative promotion strategy back fired on him resulting in his next film changing its name as 'Billu'.

The sudden omission of the word "Barber" from the title 'Billu Barber' is a direct result of the special invitation given by SRK to the barbers to catch up the movie.

The hair dressers after seeing the film thought that the film should not be released with the word "Barber" in it.

They conveyed their reservations about the title to SRK and he rather than inviting the wrath of a huge group of people leading to more problems decided to omit the word.

Even the word as been omitted from the song "Billu Bhayankar" and the dialogues.

In a certain way, the earlier this change of title happened, the better it is.

What would have happened if the barbers had staged a protest after the release of the flick on February 13?

The subsequent issues will prove to be hard to deal with and SRK definitely will find it difficult to change the name.

What baffles is that why the barbers felt insulted due to a word by which they are know.