Amusingly enough, Vipul Shah's keenly awaited mega release found its title from the back of a truck!

Laughs Akshay Kumar, "When I was driving back from Jaipur there was a Sardarji's truck in front of our car. At the back of the truck were the words, Singh is King. I absolutely loved the phrase and it went well with the theme of our film. I rang Vipul immediately and told him that I'd found him a brilliant title!"

In the same breath, Kumar adds, "Despite the title, the film is not about any specific community. Through the Sikh character I play in the film (Happy Singh) we're trying to convey that anyone with a positive attitude in life can be a king. It's all about attitude, spirit and self-esteem!"

Singh Is Kinng is out worldwide on August 8 with previews in select locations on August 7. It is an Indian Films-Studio 18 release.