If the disastrous box office response to RAM GOPAL VARMA KI AAG wasn't bad enough, further salt is being rubbed on the wounds with the film's original DVDs being now made available for a mere Rs. 49/=.

T-Series, who hold the home video rights of the film, have launched the film's DVDs at a dirt cheap price. This is a strategy that the company has adopted mainly for those movies which have either exhausted their shelf life to a good extent or have been major failures at the box office.

On the other hand DVDs of Ramesh Sippy's SHOLAY, which continues to find repeat audience till date whenever it arrives on the big screen or is beamed on satellite, are higher priced at Rs. 99/= on ULTRA. In fact even this price reduction has also taken place just recently as the DVDs were much higher priced till around a few months back.