Soft drink enorsement is a world that is predominantly male dominated. Aamir Khan, Shahrukh Khan and Akshay Kumar have been known for their regular appearances in soft drinks belonging to rival cola companies while Kareena Kapoor and Priyanka Chopra too are seen making an occasional appearance.

Amongst these, the only female who is an almost regular when it comes to soft drink endorsements is Ria Sen who has been associated with a lime flavored drink. Targeted at youth, the drink had Ria roped in a couple of seasons back and ever since then she has been one of their most popular faces on the telly.

With the punch words 'Boondon Mein', the advertisement has its strength lying in the instant recollection factor due to a lively video that captures the exuberance of youngsters in their late teens-early twenties.

Recently, Ria has shot for next in the line of advertisements for the current summer season. Making an impression yet again as an ever-so-young girl who is pretty much identified by the youth, she gets her girlish charm on full display yet again and makes you get all fresh and charged up - boondon mein!