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“Big Things Need Big Money,” says Sajid Nadiadwala

Thursday, October 12, 2006 • Tamil Comments
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It was reported lately in the Media that Jaan-e-mann was not ready to be screened for the closing ceremony at the prestigious South Asian film festival.

The producers would like to clarify, that its true that earlier there was talks of the film be showcased at the prestigious festival on Oct 8 th. But then it was mutually decided not to go ahead because it would be too early keeping in mind the Indian release date is Oct 20th

‘Jaan-e-mann’ has been arousing stupendous curiosity and is the most awaited blockbuster this festival season. And therefore it’s rightly justified to ensure that everyone sees the film on the release date.

In fact the innovative producer has gone a step ahead & tied up with UFO Moviez to distribute the film digitally to 500 cinemas, thus ensuring that even the B & C centres get to see the movie on the worldwide release date.

Says Sajid Nadiadwala, “Yeah its true that earlier we had talks to screen the film at the prestigious SAIFF, but than we mutually decided not to go ahead since it would be a bit early and would only be fair if everyone gets to see the film on the worldwide release date.”

‘Jaan-E-Mann’ has been in the news right from day it started. The buzz just got bigger with coming together of two charismatic superstar Salman & Akshay who shared an extremely robust chemistry in the blockbuster ‘Mujhse Shaadi Karogi’. Bollywood diva Preity Zinta just made the film bigger.

Additionally it is being produced by 'Mr.Blockbuster' himself Sajid Nadiadwala who has had a strings of hits starting with ‘Waqt Hamara Hain’, ‘Jeet’ , ‘Judwaa’, ‘Har Dil Jo Pyaar Kareega’, ‘Mujhse Shaadi Karogi’.

The film trade, the true barometer of a film success at the Box Office has declared it as a winner, even before its release. How bullish is the film trade about ‘JAAN E MANN’ can be gauged from the fact it has broken all records for the distribution rights of the various territories.

‘Jaan-e-Mann’ is a 35 crore film and Sajid Nadiadwala invested the amount only in a 2 minute narration of Farah Khan at a party because he was so impressed & kicked by the idea.

The much awaited musical block-buster ‘Jaan-E-Mann’ is a romantic musical love story based in New York showcased like a broad way musical with the story told in an unusual manner by the very talented debutant director Shirish Kundar.

Says Sajid Nadiadwala, “People will be pleasantly surprised when they see Shirish's film. It is a visual delight, the emotions are right. It has a very unique method of story telling and it is a romantic musical which the audience prefers in the festival season.”

Jaan-E-Mann' has become such a hot proposition that Sajid Nadiadwala has got the best theaters and record breaking theater chain especially in the lucrative market. In fact it's a record of sort that the distributors have got 250 plus screen in the Mumbai territory alone.

It also proves the confidence level in the distribution fraternity regarding the quality Entertainers from the Nadiadwala Grandsons banner. Even the eye grabbing trailer of ‘JAAN E MANN’ created quite an impact in the mind of the audience. The slick and innovative promo cost the producer a cool 40 lakh. Says Sajid, “I didn't mind spending 40 lakh on the promo of JAANE E MANN, because Big things need Big money. A quality product has to be marketed well. That is my commitment and belief in the film.”

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