For last 3 months, the promotion of PNC's 'Pyaar Ke Side Effects' is on. The initial teasers did the trick while there was no looking back as the song'n'dance promos began.

'Pyaar Ke' has been a success ever since it released while 'Bad Boy' and 'Dil Tod Ke Na Jaa' too have resulted in very good sales of this Pritam composed album. The talkie promos that have been on air for last one month have received tremendous response. And just when it seemed that the film's release is being endlessly delayed and the promotion is loosing its steam, September 15th is the date that has been announced for the arrival of PKSE.

This has resulted in a fresh set of promos that are being aired at theatres and the music channels. Narrating 7 rules for men to be careful while dealing with women, the promos have met with an instant success and are being received amidst a thunderous applause at theatres across the country.

PNC's promotion strategy does the trick once again to help this Rahul Bose-Mallika Sherawat film take a decent start at the box office.