Popular director cum producer Y.V.S Choudary says, 'The Nandamuri fans had high expectations from the day I announced that I am planning 'Okka Magadu' with Balakrishna in our own banner under my direction. Both the industry as well as the audience had formed an opinion that Balakrishna would create a new history. We have decided not to compromise at any point of time to reach all their expectations and it will be made with high technical values. Our hero Balakrishna would look in a new get-up, different in dialogue-delivery, change in the dance movements and fights. I will try my best to show novelty in every aspect. At the same time, two top heroines would play opposite the hero to mesmerize the family audience. Several top class artistes of the Telugu film industry were booked for the film, besides a best technical team.'

He further says, 'We have taken the muhurat shot of the film near the Satyanarayana Swamy temple at 11.03 am on August 28. In fact, there is a strong bond between our banner and Sri Satyanarayana Swamy. The music composing of first film on our banner 'Lahiri Lahiri Lahirilo…' was done at Annavaram. After completing the pallavis there, we left for Tirupati and did Charanams. Likewise, the music of 'Sitayya' has begun at Tirupati, while the first audio cassette was released at Annavaram. The muhurat shot of our third film 'Devadasu' was also shot at Annavaram and the second day shoot was held at Tirupati. Like this, we achieved a hat trick success in all the three films. While two films had celebrated Silver Jubilee, one ran for 100 days successfully.'

Director YVS Choudary says, 'Continuing the tradition, we have taken the muhurat shot of our latest and prestigious project 'Okka Magadu' also on the portrait of Lord Satyanarayana Swamy on the steps to the up hills with the 'Gaali Gopuram' in the backdrop. I gave the clap and my mother Ratnakumari switched on the camera for the muhurat shot. Immediately we left for Tirumala and took the second shoot on the 'Namams' of the Lord.'

Giving more details about their film, Mr Choudary says, 'We had started recording of songs on August 28 at Mahati Theatre in Hyderabad under the music direction of Mani Sharma and one sloka was recorded as a first step. There will be seven songs in this film. The regular shoot of the film would begin in the second half of October. We will complete shooting and other formalities by February and release the film on April 28, the day Junior NTR's prestigious film 'Adavadi Ramudu' was released. We are confident that we would achieve another sensational hit in 2007 summer.'

The film being produced on the banner of Bommarillu Vari will have story, screenplay and dialogue assistance by Posani Krishnamurali, dialogues are by Chintapalli Ramana, and cinematography is by Madhu A Naidu, editing is by Kotagiri Venkateswara Rao, action by Vijay, lyrics by Chandra Bose. While Yalamanchili Geeta is presenting the film, story and direction are by YVS Choudary, who is also the producer.