Hrithik Roshan is not merely reveling in being the children’s icon, he has more academic reasons to grin from ear to ear as well. Academic! Surprised….Are you? Well, the Indian Institute of Management, Indore has selected ‘Krrish’ for an international case study. “This honor acknowledges Dad’s acumen as a business strategist. He’s a master of the packaging of a movie too. Filmmaking is not just about telling a good story. It’s also about packaging and marketing,” says a gushing Hrithik.

He saw ‘Superman Returns’ in Durban, South Africa, but he is of the opinion that Brendan Routh fails to match the tough-act of Chrithopher Reeve. The next superman series in ‘Krrish’ according to Roshan junior will be even more expensive and he assures that no corners will be cut in getting the best of technicians from all over the world. And what about his alleged tiff with Shahrukh Khan during the shooting of a promotional song of Arjun Rampal’s debut production? “Shahrukh was not present when my shot was canned and I refuse to respond to such baseless rumours,” he asserts. Point noted superman.