Varun Dhawan starrer 'Badlapur' is all set to release on the 20th of Feb and has created quite a buzz. Their recent activity on the digital front was featured by Twitter.

On 7th Feb, Saturday, the Badlapur team- Varun Dhawan, Nawazuddin Siddiqui and Producer Dinesh Vijan went on a road trip from Mumbai to Pune for Badlapur promotions.

The highlight of the road-trip was that the media traveled along with the stars in the same bus and took interviews on board. The bus halted at various locations such as: Vada pav stall where stars took a quick break, a college fest in Pune, press con for Badlapur and Seasons mall.

The digital team was also in the move as well as running an activity in the Bus with the hashtag #ThBadlapurBus wherein we conducted a Q&A with Varun Dhawan and he replied to five best questions using the all new video feature of Twitter.

The reach and impressions of this activity were so high that Twitter India featured the activity and shared a case study in real time.