Usually film promotions entail giving interviews, visiting malls and doing press conferences. However for 'Daawat-e-Ishq' it was altogether different and delicious affair. In fact lead actor Aditya Roy Kapur has never had so much fun while promoting the film.

According to our sources, when the marketing team came up with the innovative idea of Food Yatra everyone was extremely excited about the idea but no one had thought how much fun they would have once they take road trip.

Road trip has been extremely adventurous, fun and insightful. Travelling by road is an experience in itself, meeting people and seeing India in its true sense. Actors hardly get a chance to see India so closely.

Aditya has been often heard saying in last few days that he "that every film should have this kind of promotions".

Even Parineeti Chopra is having a so much fun. Usually promotions are tedious and she would always dread the usual promotions. However on this trip she has been shopping, enjoy meeting people and having fun.

Both want to come back and thank Aditya Chopra for coming up with this fun way to promote 'Daawat-E-Ishq'. Food Trip has got overwhelming response where they have visited, with people in thousands gathering to see them and interact with them. Aditya and Parineeti have already travelled 1800 kms by road passing Surat, Baroda, Ahmedabad, Jaipur and Agra.

Directed by Habib Faisal, 'Daawat-E-Ishq' is slated to release on 19th September 2014.

Watch 'Daawat-e-ishq' Trailer