The makers of an upcoming horror film '3 AM' have devised an interesting marketing strategy. Keeping in mind the genre of the film they have decided to scout for haunted places in various cities where they can visit for promotions. The idea cropped up in one of the marketing meetings and since then has been actively discussed among the team. They have been conducting a research and also talking to people in the surrounding vicinity to know more. However the actors have been slightly apprehensive about the idea. The team has been sitting at length to talk to them and reassure them.

They are also looking into logistics and checking places which are convenient to access and host events. Besides, the '3 AM' team is sorting permissions from required authorities. They wants to set the tone of the film and are walking lengths to achieve this.

Directed by Vishal S Mahadkar, '3 AM' stars Rannvijay Singh, Anindita Nayar, Salil Acharya and Kavin Dave. The film is slated to release on 26th September 2014.

Watch '3 AM' Trailer