After a lean patch, Bollywood "bad boy" Salman Khan seems to be making a strong comeback.

With four new movies set for release, Khan is pretty upbeat about the future.

"I enjoy playing good guys. It just makes you feel good, somewhere deep down inside," Khan told IANS here on the sidelines of a function to promote his new film, "Dil Ne Jise Apna Kaha, directed by brother-in-law Atul Agnihotri.

The film will be released Friday.

Dressed in an indigo-pink check shirt and jeans, and severely downplaying his raving, "macho man" image, the actor said that he did not find it boring to do the same kind of pained-and-brooding hero over and over again.

"Maybe it is because you always want to see yourself on screen as you've always wished you would be," he quipped.

In "Dil Ne Jise Apna Kaha", Khan plays Rishabh, a man torn between the past and the present. The poignant saga of a love lost and regained over a period of two years, also stars Preity Zinta and Bhoomika Chawla.

"It is not about love at first sight. It is about love, in all its forms, in hope, in strength, in despair and in joy," said former actor and debutant director Agnihotri.

In the film, Rishabh, the owner of a media company, is madly in love with his wife Pari (Priety Zinta).

All is hunky dory, until Pari gets killed in an accident, leaving Rishabh to grapple with his life - and fulfill Pari's last wish of setting up a hospital for the under-privileged.

In the course of time, he meets Dhani (Bhoomika Chawla), who infuses a new lease of love into his life.

"It is a beautiful love story, and working with Salman has been a pleasure as always. It makes me look forward to working with him again," said Chawla who was dressed in a wispy cobalt-blue top and jeans for the occasion.

Said Salman Khan: "Now, these are the kind of roles I like playing, soft romantic heroes, with no rash stuff, no unwanted sex etc."

"I remember, as a kid, I used to be completely mesmerized by action heroes like Bruce Lee. I used to come out of the theatres, try out my action stints and get all beaten up.

"But now, I enjoy playing the good guy, since it makes me feel good."