Even as the shooting is yet to be completed the distribution business of Ilayathalapathy Vijay's 60th film 'Baiaravaa' has already started and the rights of releasing the film in a few important pockets of Tamil Nadu have been snapped up by distributors for a huge price.

Sri Green Productions have brought the entire Tamil Nadu distribution rights of the film from the producer Sri Vijay Productions banner. Now they have started the area-wise business of the film.

Sources reveal that the rights of 'Bairavaa' in North Arcot, South Arcot and TK (Tirunelveli and Kanyakumari).have been sold.

Going by the figures let out by sources the prices for 'Bairavaa' are bigger than Vijay's previous blockbuster 'Theri'.

The North Arcot rights have been sealed for Rs.3.7 crores while it is 3.5 crores each for North Arcot and TK; all by the local distributors.

'Bairavaa' directed by Bharathan stars Vijay and KeerthySuresh in the lead roles. Santhosh Narayanan has rendered the musical score. The film is all set to hit the screens in January 2017 for Pongal festival.