In the wake of recent raids on drug peddlers in Hyderabad, Tollywood's biggies have called for stringent action against a handful of individuals in the film industry who are promoting a depraved culture of drug abuse.

In a meeting of the Movie Artistes' Association, Allu Aravind, popular Telugu producer and the father of Allu Arjun said "Rave party culture was limited to a few individuals within the confines of their homes in Mumbai. It has now spread its tentacles to Hyderabad. I am talking about ten individuals in Tollywood who are doing this. They are bringing a bad name to the industry. They may think that nobody can catch them, but I am warning them that the police are watching them." . Aravind also said that a few young heroes are now addicted to drugs. "The government is actively tracking the activities of these heroes. It would be better if they stop it at the earliest," he said.