Although the popular and household favourite 'Comedy Nights With Kapil' is touted as a clean, family show, its host Kapil Sharma has been telling double-meaning jokes on the show. But when it comes to promoting a bold film, he puts a straight no this was an argument put forth by the makers of 'Hate Story 2'.

Buzz is that 'Hate Story 2', an erotic thriller, which is applauded by masses on social sites has been turned down by Kapil Sharma to promote on his show, CNWK, due to its bold content. However, producers were not worried about Kapil`s No` as the trailer received million of hits and is popular among people. Since going to channels is part of promotional activity and not something unusual.

They refused to integrate with Hate Story 2 as they felt that the subject of the film was risqué and bold. The film folk were told that CNWK is meant for family audiences, but at the same time Kapil cracks jokes with sexual innuendos on the show, said a source. Further the source added, As Jay and Surveen are TV actors, the film`s makers felt that it was a good way to promote their show. But they were taken aback when their request was turned down.

HateSstory 2' also starring Sushant Singh, produced under the banner of T-series is slated for 18th July release.

Watch 'Hate Story' Trailer